The brief is for a pan-European campaign asking for monthly donations to help fund the charity's continuing work since the tsunami swept across Asia in December.
The campaign will use footage of the tsunami and show the devastation it left behind. It will also feature celebrities. The spots will run from August 1.
The charity -- the United Nations' Children's Fund -- which provides care and protection for children around the world, raised large amounts of money in its original tsunami appeal, which attracted many new donors.
The aim of the DRTV campaign is to reach those donors who were moved enough to give money, but remained anonymous because they pledged their support via media such as SMS, which does not record data.
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