Pogo claims to have more than 16 million unique users worldwide and 1.3 million unique users in the UK for its portfolio of more than 100 free games.
They include puzzles and board games, such as Hasbro, Monopoly, Yahtzee and Trival Pursuit, as well as reskins, token promotions and pre-rolls.
Joshua Graff, senior director of European Media Sales at EA, said the ad network's appointment comes on the back of "strong growth" in the casual gaming market.
The Pogo community is said to be 55% female, and more than half are actively engaged to share their successes and scores.
Last month, Unanimis acquired affiliate network Global Direct Media for an undisclosed sum, as part the company's global expansion plans.
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