SYDNEY - L'Oreal has reportedly reappointed IPG's Universal McCann (UM) to its US$50 million consolidated media buying and planning account in Australia, following a review initiated in August.
UM’s appointment by L’Oreal Australia follows a and shortlist believed to have also included Carat and Mindshare – which Prior to the appointment, the account was split between UM and Publicis-owned Zenith Optimedia.
, and in the US, L'Oreal recently consolidated its US$700 million consumer division with UM.
July 2010 saw , while end-2009. A review and pitch process is still
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
.jpg)
.jpeg)
