However, the figure was dwarfed by the US, which scooped 55 nominations.
In the UK, the most successful agency was The Viral Factory with four shortlist nominations for "Diesel XXX" for Diesel, "extreme sheep LED art" for Samsung Electronics, "unboxing" for Samsung mobile and "laughter chain" for Skype.
Following closely behind was Bartle Bogle Hegarty with three for Barnardo's, and AKQA with three for Nike "boot camp", Fiat's "eco:drive" and its own Christmas greeting – "Happy Christmas from AKQA".
Wieden & Kennedy, CHI & Partners and Agency Republic received two nominations, while Fallon, Hyper London, Lean Mean Fighting Machine, Play, Dare, Digital Outlook London, R/GA London, WCRS, Grey London, Poke and Saatchi & Saatchi all scored one.
Sony Music Entertainment also grabbed a nomination for its "AC/DC rocks the office" campaign for Columbia Records.
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