The paper, titled 'Building the Corporate Brand - beyond individual loyalties' was written by Oliver Loch, UBS's global head of brand research, and Patricia Kidd, vice-president of the Harris-Wirthlin brand and strategy consulting practice at Harris Interactive.
It tells about how Harris Interactive took a values-based approach to corporate brand positioning research for banking and financial services client UBS.
Loch said: "This award is a testament to the strength of the research strategies and guiding insights utilised to successfully reposition UBS in the global marketplace."
Anna Alu, director of development and events at Esomar, said: "The award creates a strong platform for advancing the international aspects of market research and introduces breakthrough ideas."
"It is granted to papers that demonstrate a concrete contribution to the decision-making process and that substantiate Esomar best practices."
The award is sponsored by TNS.
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