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Uber celebrates the easing of lockdown restrictions with an ad welcoming back its customers.

The ad shows a series of common lockdown endeavours – including breadmaking and puzzle-solving – before people leave their homes (at long last) to interact with the outside world once again.

The campaign launched today alongside digital, radio and outdoor activity encouraging the public to "pull on [a] fancy mask" and enjoy "actual face time". It was directed by Martin Werner through Academy Films.

Last December, Uber treated health workers to free rides and meals.