Uber thanks NHS workers with rides, meals and love letters

The campaign by Mother will project messages of thanks on to hospital buildings.

Uber: pays tribute to NHS workers who have had a tough year during the pandemic
Uber: pays tribute to NHS workers who have had a tough year during the pandemic

Uber is offering free rides and meals to health workers as part of a campaign saying thank you to the NHS.

鈥#GratefulUK鈥 is the first work for the ride service by Mother, which has expanded its remit with the company after winning Uber Eats鈥 advertising business in 2019.聽

Along with the rides and meals, Uber will deliver people鈥檚 messages of thanks to NHS staff. The brand asked the general public to create doodles, drawings, love letters and poems for health workers who have been under pressure this year because of the coronavirus pandemic.聽

The messages will illustrate out-of-home and press ads, run online and be projected on to hospital buildings that have been most affected by the crisis.

Uber is also calling on people to create and post their own thank you messages with the hashtag #GratefulUK on Instagram or Twitter to help spread the love to the NHS over Christmas.

The campaign will run throughout the festive period.

Topics

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content