Typhoo plays on Coronation Street 50th anniversary

Typhoo Tea is to leverage its role as official partner of Coronation Street's 50th anniversary with a range of promotional activity, including the chance for consumers to spend a day on the set of the soap opera.

Typhoo: tie-up with Coronation Street's 50th anniversary celebrations
Typhoo: tie-up with Coronation Street's 50th anniversary celebrations

The move comes as Typhoo looks to gain ground on rival tea brands such as Tetley and PG Tips.

The ‘Golden Teabag’ on-pack promotion will also offer 100 consumers the chance to win a set of limited edition, collectable,  Corrie-themed caddies with Typhoo teabags inside.

The main prize is the chance to spend a day on the set of the soap opera and appear in an episode.

Additionally, the tea brand is offering aspiring vocalists and fans of the soap the chance to win further prizes.

Consumers who visit can recreate Coronation Street’s theme tune, with the composer of the wining entry getting the chance to meet cast members.

The Wirral-based tea company is also leveraging its brand into making sport more accessible for the disabled.  

Working along with Warburtons, the two brands are creating a nationwide 'Tea & Toast' morning, which will raise money for the English Federation of Disability Sport.

Typhoo is an official partner of Coronation Street's 50th anniversary, which is being celebrated this year.

Typhoo is drunk by 21.3% of UK households, behind Tetley (38.8%), PG Tips (32.1%) and Twinings (26.6%), according to Nielsen figures from June.


Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content