The deal will see Typhoo rebrand as Ty.whoo for the promotion and use the new tag line ‘you only get a Who with Typhoo' to promote the forthcoming animated release Dr Seuss Horton Hears a Who, starring Jim Carrey.
The promotion material will appear on 80g and 160g Typhoo packs from the end of February and customers will also receive a Horton toy with the purchase of special 160g packs of Typhoo Tea.
A TV ad campaign to support the launch will run between early March and mid March before the film is released nationwide on 14 March.
Ella's kitchen has agreed to implement on-pack promotion to encourage children to write a short story and engage with the characters in the film. Children's TV channel Nickelodeon is also getting in on the act and will be running a series of adverts before the premiere.
Chiquitos restaurant will help to generate awareness of the film by selling Horton hears a Who stickers to raise money for ChildLine, while Holiday Inn will include point of sale material across its hotel chain and on its online-driving bookings and print publications in order to target its family audience.
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