Twitter forges 'peanut butter and chocolate' deal with LinkedIn

LONDON - Twitter and LinkedIn are partnering to allow users to sync their social networking accounts so they can publish LinkedIn status updates on Twitter and vice versa in real-time.

Twitter announces integration deal with LinkedIn
Twitter announces integration deal with LinkedIn

The ‘integration partnership', which kicks in later this week, will enable users to automatically share their LinkedIn updates with their Twitter followers via a new Tweets app on their LinkedIn homepage.

The deal works the other way as well, allowing users to share Twitter posts with their LinkedIn network by adding the ‘in' hashtag to tweets on the microblogging site. Users can also import their Twitter stream into their LinkedIn profile so it displays a list of recent tweets.

The partnership, which will be the first of several between Twitter and LinkedIn, looks set to help the social network for professionals to boost its 51 million global users by providing a significant amount of fresh content to the site.

Announcing the deal, Twitter co-founder Biz Stone, said: "More and more people are finding that the persona they create for themselves on the web is part of their resume. [Integrating Twitter and LinkedIn] is like bringing peanut butter and chocolate together to make the perfect combination."

Twitter's partnership with LinkedIn comes hot on the heals of similar deals with that will see real-time search results from the microblog displayed alongside paid and natural listings on the search engines.

 

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