The microblogging site has been in talks with the aim of securing launch partners for its Promoted Tweets service.
Other brands involved include O2, Ladbrokes, LoveFilm and Capital One; agency TBG Digital helped broker the talks.The Promoted Tweets service offers brands the option of buying slots in Twitter's trending list, which details the site's most discussed topics.
Amanda Levy, Twitter's sales director, arrived in the UK last week to set out its proposition to brands. She said that, while it was "early days" for the ad platform, it would become more sophisticated over time.
Levy said that a fifth of Twitter's 160 million registered users now follow brands and insisted that ads on Twitter will appear in an appropriate context. She said: "If people are not engaging with the ads, then we are not going to show them."
Twitter began offering paid opportunities for brands in the US six months ago. It now works with 30 advertisers there, and claims engagement with those brands has risen by 5%.
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