The position was created following a restructure designed to "deliver specific operational management focus and support to both match day and non-match day business at Twickenham Stadium".
Evans joins from the Really Useful Group Theatres, where she was Hospitality Manager for three years.
"It has always been our intention to structure our business to provide a dedicated and senior focus to each of our two primary business streams," said Twickenham Experience managing director Chris Morris.
"With the launch of the South Stand development we have a thriving corporate meeting and events business with a year two turnover of £4m. Conference and events revenue is expected to grow significantly further and to be a major part of the stadium's business."
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