TwentySix launches follow up to Extreme Gamer viral

Twentysix, the digital agency, has launched a follow-up to its Extreme Gamer viral for Epson.

Gamers light up the white cliffs of Dover
Gamers light up the white cliffs of Dover

The second instalment of the viral sees the video games fan taking to the road with his friends around Europe in a custom-made stealth gaming van in an effort to find the best gaming surfaces.

The van - fully loaded with the latest consoles, a sound system and Epson's latest projectors - takes in Paris, Barcelona, and England's south coast.

The viral is aimed at promoting Epson's range of consumer projectors.

The Epson projector allows the gamer to light up buildings and rock faces like a cinema screen and play video games wherever he likes.

The viral is supported by Twitter and.

Epson launched the previous instalment in December last year and claims that it has since generated over one million engagements.

Paul Coffey, twentysix managing director, said: "Epson wanted to show gamers that enjoying big-screen video game experiences is now easy. All the kit that was once seen as clunky business equipment is now sleekly designed for consumer use. Gamers can play big anywhere, and this film reminds them of that."