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The sports stars Kobe Bryant and Lionel Messi return as brand ambassadors in Turkish Airlines’ new TV ad. Crispin Porter & Bogusky created the spot, which is its first for the brand since winning the global advertising account in September. It features Bryant and Messi competing to take the most exotic selfie, and using Turkish Airlines as their means of transport. The endline describes how Turkish Airlines flies to more countries than any other carrier. The work, which is part of wider a campaign called "widen your world", was written by Ryan Montanti and directed by Joseph Kahn through HSI.