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Lionel Messi returns in a new campaign for Turkish Airlines. In a previous ad for the airline, which was viewed more than 139 million times on YouTube, Messi raced the basketball player Kobe Bryant around the world in a competition to see who could take the best selfie. In the new spot, Messi is chased by his fellow footballer Didier Drogba in a contest to visit the most exotic restaurants. Crispin Porter & Bogusky London created the campaign, which includes an online competition that invites people to share their own food selfies for a chance to win flights.