Turkish Airlines "epic pool dunk" by Crispin Porter & Bogusky London

Turkish Airlines has released a 30-second TV spot emulating the online fad for making spectacular dunk videos. The ad, created by Crispin Porter & Bogusky London, marks the brand’s sponsorship of the Euroleague Final Four basketball tournament and was shot in one take (after 22 attempts). It features a host of professional basketball players who all contribute to setting up an elaborate slam drunk on a poolside basketball ring. The work was created by Tessie Gaertner and Tom Hall, and directed by Mitch Stratten through Independent.

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