Brittaney Kiefer thinks Wild Turkey hasn't got its money's worth from last year's multimillion-dollar deal signing Matthew McConaughey as the brand's creative director.
The actor’s second global ad for the Gruppo Campari bourbon is a narcissistic exercise lacking imagination: macho man struts through star-struck crowd while leering at blonde woman. Wild Turkey – and much of the whisky category – could do with a creative reboot to get away from tired and toxic male stereotypes.
Brand: Wild Turkey
Title: It’ll find you
Agency: J Walter Thompson New York
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