Dear Mr Banker, you’re right. Yes, we women need to be spoken to "respectfully" and in a "non-patronising way". And, yes, it’s crucial that we tackle the "financial confidence gap".
But, frankly, we don’t need you to mansplain money to us.
In the ad, you say: "Only powerful meaningful change will make a difference." Yet, from the painstakingly patronising tone to the "I’m sorry" roses, I struggle to see how this spot makes any meaningful change.
We need tangible action from NatWest to promote financial feminism, not an insulting letter.
Brand NatWest
Title A woman’s worth
Agency NatWest and Stylist
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