This isn’t an attempt to body-shame Jimmy’s Iced Coffee founder Jim Cregan, who appears in his pants and a baseball cap in this arresting billboard campaign.
Mr Cregan’s bare torso and legs are as beautiful as any other human form, although I’m not convinced by his argument that "if we all walked round in our pants with an iced coffee, the world would be a better place".
It’s more that nothing about these ads put me in mind to want to drink chilled caffeinated milk. And even if they did, they don’t offer any compelling reason to choose this brand, when there are a gazillion other iced coffees available, all of which cost too much.
Brand Jimmy’s Iced Coffee
Title Pure sex in a carton
Agency In-house
An honourable mention must go to Tom Hiddleston's that, alas, is for the Chinese market. Apparently, all women want is for Hiddleston to pop home quickly to make an unappetising breakfast, speak some Mandarin, then leave again. And we thought that Taylor Swift shomance was weird.
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