In trying to bring a message of calm, Moneysupermarket's new brand message seems ill-judged.
Financial anxiety is a serious problem that affects millions of people in the UK and can ruin lives, often in the most dire of ways.
So when a price-comparison website's advertising portrays this perilous state as falling from a great height, it seems distateful to say the least.
Brand Moneysupermarket
Title Get money calm
Agency Engine
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