If the plan was to create an ad that would get stuck in people's craw, mission accomplished.
Following in the musical footsteps of GoCompare.com’s Gio Compario, Itch’s campaign – featuring the musical stylings of feline MC Fleazy-E – has managed to rustle up a migraine-inducing spot worthy of breaking your television altogether and stumbling into the great outdoors in search of a life of solitude.
In its defence, "Bad scratching" is just one drop in the ocean of quirky campaigns trying to appeal to the dabbing, fidget-spinning, meme-loving teens. However, while I’m a sucker for the odd animal video, a cat in a tracksuit does not a good ad make.
Brand Itch
Agency Now
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