Enlisting a heavyweight actor like De Niro results in very little reward for Kia.
Was there an idea for this campaign besides "get Robert De Niro"? But look at all the things the Oscar-winning actor can do. He can wear hipster glasses. He can say one word in French. He can open the boot of a car.
It feels as if the agency forgot to write a script after pouring their efforts into securing a big name. Why spend so much money and time on producing a campaign that will be completely forgettable?
Brand Kia
Agency Innocean Worldwide
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