The website from international fashion, design and lifestyle magazine Wallpaper is launching the video channel with exclusive interviews with Wallpaper's design awards judges, including Kanye West talking about design, fashion and the meaning of life.
In a deal through agency Mindshare Invention, Tudor Watches is sponsoring the channel for six months, which includes an advertising takeover of the video channel, adverts before each video, and co-branded traffic drivers and marketing material.
Wallpaper is planning to use the channel to promote new and undiscovered global talent and is looking for a production company to commission content for the channel. Videos will give visitors a behind-the-scenes look at Wallpaper's big production shoots and backstage at its events, as well as coverage from fashion weeks and design fairs.
Wallpaper.com's new video channel will be promoted in Wallpaper and with email newsletters and a digital PR campaign.
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