Since its transformation into an event space the Troxy has hosted a string of events ranging from award ceremonies and gigs to product launches and cinema screenings.
Mike Williams, editor of NME, said: "I’m incredibly excited to be able to announce that the NME Awards 2013 will be held at the Troxy. It’s no secret that East London has been buzzing for a few years now, but with the afterglow of the Olympics still burning bright and a renewed sense of pride in all things British, now is the time for the NME Awards to drop anchor in one of the London’s most richly historic and culturally vibrant areas."
Atif Malik, events manager at the Troxy, added: "To be working with the NME Awards in 2013 is a brilliant moment for Troxy. There is a lot of synergy between the awards and the venue’s music heritage. The NME Awards will be a massive milestone in Troxy’s history and one that we are very excited about."
The weekly music newspaper has also signed a deal with music streaming service Spotify as its official digital music partner for 2013.
This marks the next phase of a partnership, following a year that saw the NME app launch on Spotify and a collaboration to host the NME Spotify Signing Tent at Reading and Leeds festivals.
What do you think about the Troxy hosting the NME Awards? Will we see more big events chose East London venues after the success of the Olympics? Let us know by commenting below.
Find out what venues made this year's Top 20 Venues poll in the November/December issue of Event by