
The success of the experience, which originally was meant to run for a week, has meant Nike will run the installation as a permanent fixture at the Boxpark Powerleague site.
The pitch was built amongst the existing Powerleague pitches at the venue, and a container was converted into a branded Magista locker room. Nike invited teenagers to sign-up and try out the boot for themselves on the pitch.
The experience was given added authenticity with the addition of a Nike referee.
TRO said they wanted to create a space which felt "urban and gritty" without detracting away from the premium standard of Nike.
The agency has previously worked with Nike to produce special events for Nike+ run clubs. It has also produced sporting experiences for Pink Lady apples, Lucozade Sport and BMW.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .