The shop, which opened last Thursday (17 July), will showcase the automotive company’s newest models over an eight-week period until 5 September.
As well as featuring a number of show models, the pop-up also features a BMW Discovery Bar, which gives visitors the chance to personalise a car via the Virtual Product Presenter app on an iPad.
Other features include digital product information points, personal consultation booths and a BMW postcard wall for take-away information cards. Parents are encouraged to bring children to the store, with baby racer cars and remote control vehicles available to play with.
Sandy Edward, BMW’s franchise manager, said: "The pop-up shop is a modern retailing concept that brings a fresh and exciting way of showcasing the ever expanding BMW family to new customers.
"The pop-up shop is an excellent way to reach out to new customers that might not necessarily visit a BMW dealership and we hope that visitors to the pop-up will enjoy the range of BMW technology and activities on site."
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