The film was created by viral specialists RubberRepublic in conjunction with digital media house E3.
The film shows the Triumph Rocket III, the world's largest production motorcycle, on the production line and later on a test track. It features characters such as the "resident gurning fool", and includes a scene showing the factory workers risking their lives to test the speed of the bike's brakes.
The film is aimed at motorcycle enthusiasts and is running on YouTube and biker-related online communities and social networks.
Chris Quigley, founder and director of Rubber Republic, said: "Viral is an ideal marketing medium for promoting the Rocket III as there are strong existing social networks online through which we can seed the content and drive awareness."