West, who joins from Five where she was agency sales manager, will be responsible for developing sales primarily in the agency and broker market.
According to West: "Working for a such a well-renowned list and insert sales company as Tri-Direct Sales is a fantastic next step for me and I am looking forward to help the company push its expansion plans forward."
As well as developing sales for the broker market, West will also promote Tri-Direct Sales' portfolio of managed lists and inserts directly to end-user advertisers on the back of continued demand.
Steve Reid, Tri-Direct Sales managing director, said: "I had been seeking a unique sales person to strengthen our field sales element of the team, who had the specialist skills required for agency sales but who could also make a fantastic impact on the end-user market too. I am thrilled that we were able to acquire Kelda's proven sales skill and ability at a time of planned expansion. It's vital to have the right people who can actually deliver the results for our clients."
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