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Transport for London has released a cinema and video-on-demand ad showing a group of youths crashing their car. M&C Saatchi created the spot, which opens with colourful introductions to the passengers, such as "the ladies' man" and "the liability". When it comes to introduce the driver, the car crashes and he is described as the guy who killed his best mate. The work was written by Mark Goodwin, art directed by Matt Allen and directed by Kevin Thomas through Thomas Thomas.