Toyota Scion launches new campaign by Attik

LONDON - Hundreds of digital stills have been brought to life to make 2D images appear three dimensional in the new Toyota Scion ad created by Attik San Francisco.

The Leeds-based agency, which opened its second California studio to work on the Scion brand last August, combined digital stills and live-action shots to create footage that looks live.

The four "street art films" spots were created mainly from stills of Scion vehicles in various locations and then treated to create a dimensional effect reminiscent of a stereogram.

Simon Needham, Attik's co-founder and group creative director, said: "With this set of spots, we wanted to continue to differentiate Scion from other automotive brands by using an innovative production approach.

"Each features a stop-motion look that was enhanced to creatively alter visual perspectives."

One of Attik's previous campaigns for Toyota featured two 60-second films featuring 'Matrix'-style animation and urban street runners.

Attik was also the production company and the spot was directed by Simon Needham and produced by Jay Cortez.

Post production was handled by Spy Post, San Francisco, while the editorial company was Umlaut, San Francisco.

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