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Toyota is launching its new Aygo with a multichannel campaign covering 15 European markets.

Spanning TV, print, digital out-of-home, Snapchat and Instagram, the campaign uses messaging that profiles the fetaures of the car while urging consumers to live more spontaneously.

It will also draw on real-time audience data and digital creative optimisation technology to assemble assets as they are served, targeting consumers with messages designed to resonate based on their digital footprints.