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Toyota follows up its "Start your impossible" campaign with work that debuted during the England vs Wales Six Nations rugby match.

A TV ad and short films showcase five exceptional people who have defied their physical limitations to make the impossible happen, drawing parallels with the Toyota Mirai’s performance. Mirai, which translates from Japanese as "the future", only emits water and is part of the brand’s plans to go emission-free. The work was created by Phil Beaumont and Dominic Gettins and directed by Johnny Hardstaff through Independent Films.