Toyota "Hybrid excellence" by The & Partnership

Toyota gets double vision in celebration of two decades of Hybrids.

Demonstrating the popularity of eco-savvy cars, the work shows a range of mirrored scenes in which Hybrid models drive through the dimly-lit streets of Warsaw, Poland. Each car’s tail light leaves a trail behind it, zooming out to show a network of red lights, which prompts the tagline "lead the charge".

The TV ad comes alongside digital, social, out-of-home and print activity. It was directed by Daniel de Viciola through Friend.

In April, Toyota launched a campaign celebrating frontline workers during the coronavirus pandemic.

Credits

Brand
Creative director
Head of art
Head of art buying
Creative planners
Media planner
Audience planner
Head of production
Account director
Account manager
Production company
Director of photography