Digital agency iCrossing has been commissioned to boost Toyota's search engine visibility.
Analysis drawn from iCrossing's linguistic profiling will inform the campaign strategy and provide Toyota with insights into the search intentions and language its customers use when it comes to researching and buying a car.
iCrossing will also look at where and how Toyota customers interact online, identify relevant user conversations around the Toyota brand, and measure levels of customer engagement.
Simon Rutherford, head of digital, Toyota (GB), said: ‘Our customer base carries out much of its decision-making research online. It's crucial that our digital strategy helps create meaningful connections with relevant online networks.'
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