��������pk10

Publicis has created its first work for Tourism Ireland since winning the business last year.

The global campaign includes TV, radio, press, cinema and online advertising, and launches this month in 22 markets around the globe to an estimated annual audience of 250 million potential visitors.

The soundtrack for the TV ads is taken from Snow Patrol's latest album, Fallen Empires.

The campaign presents Ireland in a way that differentiates the island from its competitors, capturing the essence of a holiday there and highlighting its unique experiences and friendly people.

The tagline, "Jump into Ireland", is designed to "convey a sense of playfulness".