Tourism Ireland "Game of Thrones tapestry" by Publicis London

After the success of last year's "Doors of Thrones", Tourism Ireland is back with another campaign trying to draw Game of Thrones fans to Northern Ireland.

This time the focus is a giant medieval-style tapestry, hand-woven to depict epic scenes from the HBO show. The ancient art will be update for a digital age, with videos of the tapestry posted on social media and an app letting users share scenes with friends and build holiday itineraries. Josh Norbury created the work at Publicis London.

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