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Tourism Ireland is installing murals in London's Shoreditch to promote the country as a holiday destination to passers-by.

The campaign by Publicis.Poke carries the message "Press the Green Button at Ireland.com", with the striking murals showcasing Ireland's natural beauty juxtaposed with the grey walls of their city location.

The collective Global Street Art worked with the agency to produce the murals. They were copywritten by Barret Helander, art directed by Rhys Hughes and designed by Ryan Connolly at Publicis.Poke.