Toshiba website makes film content available for mobiles

LONDON - Toshiba Mobile is launching a website for Toshiba's new TG01 handset prior to its availability in Europe this summer, backed by an integrated marketing campaign.

Toshiba website makes film content available for mobiles

The TG01 is targeted at young, mobile-savvy early-adopters, so the site is designed as an aspirational destination for people interested in the phone.

The pan-European site, developed by agency E3, contains ‘to-scale' video content with play, pause and volume controls. The design concept was influenced by the actual size of the phone. The site also includes an image gallery, accessories section and handset specification.

Toshiba's TG01 has a large screen which incorporates the technology from its REGZA LCD TVs.

The site is due to launch on 15 June.

 

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