South African Tourism kicked off its new experiential campaign with a giant vending machine in London this week. The interactive machine quizzes players on the cost of experiences available in the country, and dispenses gifts whether they get the answer right or not.
Currently at London Waterloo, the stunt - designed to promote the value for money that South African holidays can offer - will move to King’s Cross from 1-2 March.
Pepsi Max Cherry has worked with artist and designer Insa on an interactive piece that comes to life through augmented reality. Made up of 72 paintings, the 13-foot high piece will be revealed to the public tomorrow (27 February) at Ely’s Yard at London’s Old Truman Brewery.
Visitors to the exhibition will be able to download the special Insa Gif-iti app and hold their smartphones over the creation to reveal its true potential.
Sneak peek images from toy brand Mattel’s forthcoming Play! centre in Liverpool also made for popular viewing this week. The 13,000 sq ft branded entertainment centre will open at the end of March within the Albert Dock’s Hall.
Visitors will be able to help Thomas the Tank Engine restore order to Sodor Island or embark on a construction apprenticeship with Bob the Builder and his sidekick Wendy.
In the run-up to the release of Batman v Superman: Dawn of Justice, Jeep has partnered with Warner Bros Pictures to deliver a live experience inspired by the film. It will see the car brand’s Battle of the Renegades online experience brought to life, with consumers able to choose their allegiance before using Jeep’s Renegade model to complete a series of tasks.
Lush’s Sun Cinema pop-up
Lush Cosmetics has revealed details of its latest cinema experience - a Sun Cinema pop-up. The brand has teamed up with StudioXag to create the experience at its Oxford Street store. It will be situated within its current Gorilla Gallery exhibition, which is showcasing two of the Gorilla Perfume brand’s iconic fragrances - The Sun and The Smell of Freedom.
The cinema pop-up will show screenings of films which complement the scents.
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