Top five brand experience stories of the week

Uber's secret gigs, London's first Evian pop-up shop and an NHS activation at Glastonbury are the top experiential stories of the week.

Evian, Uber and Secret Cinema are among this week's top experiential stories
Evian, Uber and Secret Cinema are among this week's top experiential stories

1. Uber gigs

, including London, Dublin, Manchester, Leeds, Birmingham and Newcastle on Thursday night (18 June). The taxi service brand worked with Sofar Sounds to deliver the experience.

Event headed to one of three London-based Uber gigs at . This was our favourite Uber activation since the brand's  earlier this year.

2. Evian pop-up

this week with the help of agency N2O. The shop is open until September and visitors will be able to enter a competition to win tickets to The Championships, Wimbledon.

As it is the tournament's official sponsor, Event caught up with brand manager  this year.

3. Event Awards judges

Event revealed its 15-person line up of this week, which will take place at the .

The judging panel includes brand managers at L'Oréal, Innocent and Sony, and agency representatives such as  and .

4. NHS at Glastonbury

With Glasto approaching next week, it's no suprise that news of an NHS activation made the top five most-read stories of the past seven days. The , where the company will stage a 'Headline Act' activation. The experience is designed to encourage guests to sign up to become a blood donor.

5. Secret Cinema

appears in Event's top stories list for the third time with a

This year organisers have held a , launched a  and opened a  attire.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine .

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