Foster's summery lager ad, in which Brad and Dan its long-running Aussie protagonists play volleyball, is the most recalled ad this week.
Brand: Foster's Radler
Agency/TV Buyer: Adam & Eve/DDB/Starcom MediaVest
Recall: 54%
Brand: Jackpotjoy.com
Agency/TV Buyer: Beta/Maxus
Recall: 52%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 51%
Brand: O2
Agency/TV Buyer: VCCP/ZenithOptimedia
Recall: 44%
Brand: Littlewoods
Agency/TV Buyer: St Lukes/OMD
Recall: 40%
Brand: Appliances Online
Agency/TV Buyer: BMB/MediaCom
Recall: 40%
Brand: Head & Shoulders
Agency/TV Buyer: Saatchi & Saatchi/MediaCom
Recall: 37%
Brand: BT Broadband Extra
Agency/TV Buyer: Abbot Mead Vickers BBDO/Maxus
Recall: 36%
Brand: Halifax
Agency/TV Buyer: Adam & Eve/DDB/MEC
Recall: 34%
Brand: Dulux
Agency/TV Buyer: BBH/MediaCom
Recall: 34%
Adwatch research was conducted from 5 to 9 June 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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