Asda's chick is the most-recalled ad this week, besting competition from DFS and Cuprinol.
Brand: Asda
Agency/TV Buyer: VCCP/Carat
Recall: 35%
Brand: DFS
Agency/TV Buyer: Krow/MediaCom
Recall: 33%
Brand: Cuprinol
Agency/TV Buyer: 18 Feet & Rising/MediaCom UK
Recall: 31%
Brand: Kingsmill
Agency/TV Buyer: Contagious Content/Maxus
Recall: 30%
Brand: B&Q
Agency/TV Buyer: WCRS/MEC
Recall: 29%
Brand: Dreams
Agency/TV Buyer: Re:production/StarCom
Recall: 29%
Brand: Weetabix
Agency/TV Buyer: BBH/Walker Media
Recall: 27%
Brand: Harveys
Agency/TV Buyer: Enter/Walker Media
Recall: 27%
Brand: Aldi
Agency/TV Buyer: McCann Manchester/UM Manchester
Recall: 25%
Brand: Natwest
Agency/TV Buyer: M&C Saatchi/ZenithOptimedia
Recall: 25%
Brand: Co-op
Agency/TV Buyer: Leo Burnett/Rocket
Recall: 25%
Adwatch research was conducted from 1 to 6 May 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
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