Sky Television's latest TV ad featuring 'The Wire' star Idris Elba has been forced to share this week's top spot with motor insurance brand Admiral's animated spot.
Other brands to make the top 10 include Gocompare.com and Sensodyne, tied in third place, while Marks & Spencer completes the list.
Brand: Sky Television
Agency/TV Buyer: Brothers & Sisters/MediaCom
Recall: 41%
Brand: Admiral
Agency/TV Buyer: The Gate/PHD
Recall: 41%
Brand: KFC
Agency/TV Buyer: BBH/Walker Media
Recall: 40%
Brand: Gocompare.com
Agency/TV Buyer: Fold7/Carat
Recall: 40%
Brand: Sensodyne
Agency/TV Buyer: Grey London/MediaCom
Recall: 35%
Brand: Freeview
Agency/TV Buyer: Leo Burnett/MEC
Recall: 35%
Brand: Haribo Starmix
Agency/TV Buyer: Quiet Storm/Walker Media
Recall: 33%
Brand: Jackpotjoy.com
Agency/TV Buyer: Isobel/Maxus
Recall: 32%
Brand: Morrisons
Agency/TV Buyer: DLKW Lowe/MEC
Recall: 32%
Brand: Marks & Spencer
Agency/TV Buyer: RKCR/Y&R/Walker Media
Recall: 29%
Adwatch research was conducted from 13 –17 March 2014 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Anita.Emery@tnsglobal.com (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).
.jpg)
.jpeg)
