The Hilfiger Sessions feature high profile artists playing with new and upcoming talent in intimate gigs in cities around the world.
Recent sessions have taken place in Madrid, Berlin and Amsterdam hosted by artists such as Wyclef Jean and Kelly Rowland.
will also include artist interviews, backstage footage and the chance to discover new music talent -- or for new artists to be discovered through the Hilfiger auditions.
Users will be able to access content from Sony BMG's archives and to see live performances and interviews with its artists. They will also be able to create playlists of their favourite TommyTV clips.
Hilfiger said: "The launch of TommyTV takes our musical heritage to the next level by offering the exclusive Hilfiger Sessions performances to a wider audience. With Sony BMG as our partner, we are thrilled to be at the forefront of bringing music and fashion together with the latest technological and online innovations."
Maarten Steinkamp, CEO of Sony BMG Europe, said: "Great live music provides an audience with a truly unique shared experience, and the partnership of Sony BMG and Tommy Hilfiger, on TommyTV, allows an even wider audience to enjoy that excitement.
"TommyTV will give online exposure to a wide range of popular and established Sony BMG artists, as well as a vibrant mix of new and upcoming talent."