The campaign is targeting 100 music companies to encourage them to donate music tracks and £100 to launch an online/texting service that young men can easily access.
The pack features a shrink-wrapped T-shirt emblazoned with the names of the musicians who have tragically taken their own lives, under the headline, "The Ultimate Comeback Tour".
The artists include Billy Mackenzie, Tom Evans, Ian Curtis, Chris Acland, Kurt Cobain, Donny Hathaway and Sid Vicious. On the reverse of the T-shirt there is a list of the places and the dates where they killed themselves.
A letter and brochure will accompany the t-shirt explaining that these legends will never take to a stage again: "We can't raise the dead, but we can raise awareness".
The pack is packaged in a clear polybag with Calm's logo on display and the strapline: "Being silent isn’t being strong".
Calm is launching this appeal with an attempt to break the world record on the number of t-shirts a person can wear, with two people each putting on 250 t-shirts.
Each t-shirt will bear the logo of every donating company and the video will be posted on YouTube and promoted in the Metro.
Lindsay Hale, account manager at TMW, said: "We wanted to create a business-to-business DM pack that would get noticed and be in keeping with the charity’s straight-talking, yet upbeat brand. We are delighted that we were able to develop a campaign that is eye-catching, and so will help raise awareness."
Jane Powell, director of Calm, said: "We love the creative work produced by TMW, and the DM centred on 'The Ultimate Comeback Tour' is a powerful way to engage with young people and music companies."
The ±±¾©Èü³µpk10 Against Living Miserably aims to help young men aged between 15-35. Over the last five years suicide has claimed the lives of more young men than any other single cause.