TMN profits almost double after strategy pays off

LONDON - TMN Group, the direct marketing and market research firm, has increased its annual post-tax profits from 拢1.53m to 拢2.73m.

The company, formerly known as Themutual.net, saw profits rise on the back of revenue growth of 79% to £16.1m. It said that the rise was partly down to increased synergies between email marketing division TMN Media and online ad firm EDR, which had resulted in greater-than-expected intra-group sales.

Commenting on the release of TMN Group's preliminary results for the year ending April 30, 2007, chief executive Mark Smith said that the company was well positioned to strengthen its position in online direct marketing and research.

He said: "The new product launches targeted at improving lead generation are attracting interest from a range of customers, both new and existing, and are already having a positive impact on revenues."

Along with TMN Media and EDR, the company runs online market research firm The iD Factor.

Clients of the group include Sky, T-Mobile and British Gas.