Horner will take responsibility for brand campaigns and sales promotions, in addition to his existing responsibility for TMG’s newly launched loyalty programmes. His role will span The Daily Telegraph, The Sunday Telegraph, and Telegraph.co.uk.
He will head a new marketing team that will also have responsibility for customer data and insight, interactive marketing across Telegraph.co.uk, and TMG’s brand campaigns. The size of the marketing department has not been disclosed.
He will continue to report to Steve McLaughlin, executive director, consumer revenues.
Horner, who previously held a senior marketing role at Coca-Cola, magazine earlier this year that TMG had no plans to undertake a major above-the-line campaign this year.
He will be filling a vacant role. TMG scrapped the role of marketing director in October 2008 when .
Flanigan replaced Katie Vanneck, who jumped ship to join rival News International.
TMG’s advertising is handled by Adam & Eve and its media buying duties are undertaken by Aegis-owned Carat.
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