The installations, which follow a successful trial at Birmingham's Bullring shopping centre, will replace existing scrolling six-sheet posters, offering an "optically enhanced" 65-inch high definition image.
The technology behind the screens allows passers-by to view them from all angles in even clarity.
The screens are also Bluetooth-enabled, allowing advertisers to send brand messages and digital content to participating consumers' phones.
The technology behind the screens allows passers-by to view them from all angles in even clarity.
The screens are also Bluetooth-enabled, allowing advertisers to send brand messages and digital content to participating consumers' phones.