At Direct Know How, Benson managed accounts including BlackBerry and JEM Telecom. She has 15 years of agency experience and has also worked on NEC, Fujitsu, Marconi and C&W.
Tidalwave has been undergoing a period of expansion after a series of account wins, causing managing director Paul Cash to take on a spate of new account directors, and Benson's appointment concludes this recruitment drive.
Cash said: "Ursula joins Tidalwave to complete the new layer of group account directors we have invested in during 2007. She has a great client-facing, get up and go attitude and we look forward to her developing some of the agency's key accounts."
Benson said: "I am delighted to join Tidalwave at such an exciting time. The opportunities with existing and new business are huge which is reflective of the fantastic internal structure and resource investment."