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The Olympic sprinter Yohan Blake competes against a team of free-runners across Jamaica in an online film promoting Thomson Cruises’ base at Montego Bay. The YouTube campaign was created in-house by Thomson’s parent, TUI Travel, with help from the PR company Hill & Knowlton Strategies. In one scene, the parkour professionals from 3Run, which has worked on films such as Casino Royale and World War Z, encounter Blake at a training ground before jumping on jet skis to catch the cruise in time. The spot was directed by Chase Armitage and Adam Brashaw through 3Run.